Resources and insights

What Google DOJ Filing Reveals About How Search Really Works

This post explores what Google appears to treat as most valuable inside Search, based on signals it actively protects, including user behavior data, page classification systems, and freshness control. It explains how those signals shape which pages stay visible over time, and what that means for SEO and AI visibility going into 2026.

An Early Christmas Present from Google—Another Core Update

Google introduced its last Core Update for 2025, but along with the usual algorithm updates comes a more important change.

What Google’s December Core Update Means for Your Rankings

A Key Parameter in SEO is Gone. How Will SEO Move Forward?

Your Website May Have a ‘Doppelganger’

Perplexity the Search Engine: Is This Where LLMs are Headed?

If you’ve been closely following the rise of AI tools, one company seems to be getting most of the attention: Perplexity. Currently valued at roughly USD$20 billion, this San Francisco-based startup h...

The Times SEO Died (and Came Back Better Than Ever)

A mad scientist once said, “If I had a nickel for every time SEO ‘died,’ I’d have a couple of nickels, which isn’t a lot, but it’s weird that it’s happened that many times.” Okay, that’s not the exact...

AI Scraping is Putting Content Creation in a Pickle

Allow me to start today’s topic by defining a term: Catch-22. American author Joseph Heller coined the term in his eponymous book, Catch-22. It refers to a situation in which the only viable solution...

What Reddit’s Search Engine Ambition Means for Modern SEO

“Reddit as a search engine? The heck are you talking about?” This news surprised me when a colleague shared this TechCrunch article, published at the start of August. It reported that, at the company...

AI Models are at Risk of Collapse… Unless SEO Acts

Over the last several years, we’ve witnessed exponential scaling of AI models. OpenAI’s GPT model is proof of this, with GPT-4 reportedly trained on 1,000 times more training parameters than its prede...